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Creative A blank piece of paper is the most furious and daunting foe on earth but our talented creative teams are capable to fill them new and electrifying ideas that to attain the main objective – selling. Our team believe that it’s impossible to explain creativity. It's like asking a bird, 'How do you fly?' You just do. As any other creative company say, we also claim that our Creative Team is well versed and works hard towards achieving result to sell the products / services, while creating exclusive brand equity. However there is one differentiator which set us apart and that is everything we do we believe in “Why” first and then How & What. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by "why" I don't mean "to make a profit." That's a result. It's always a result. By "why," I mean: What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? We happen to correlate with the Golden circle of “Simon Sinek” and yes we are proud to call ourselves not just any ordinary creative advertising company.Corporate Identity, Brochures/Folders/Catalogues, Annual Reports, Newsletters/Magazines, Direct mail Campaigns, posters, Packaging, CD/DVD Jackets and Labels.
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OOH Solutions
Out of home advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). We tend to understand OOH in a very simple way yet we have all the peculiar details like a typical adult has potential daily exposure to about 600- 625 ads in any form, only 12 made any kind of impression on him, and three of those impressions were negative!! To sum up we are not only aware of the art of OOH but also the complex equation running behind to bring Genii out from your ad. We are the first company to bring the biggest online platform to reform the OOH market by providing the special real time insights on any running OOH campaign (- Analytically speaking!!).
We don’t want to call ourselves as the biggest company dealing in OOH solutions or a cone enjoying leadership position for hundreds of years – because the fact is we are NOT!
We would like to call ourselves as the most Engaging, impression making OOH solution provider who believes in connecting to the core of its end users and making all calculations to create persona experiences that help our clients win more customers and make them more valuable.
Unipoles , Hoardings, Metro Bridge Panels, Gantry , Ad inside the Metro , Ad in the Metro Station , Bill Boards , Street furniture , Corridor Branding , Innovative Outdoor , BQS , Mall media
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Print Production We believe the time when there is no space for physically printed media in this world then Naked Eye advertising also don’t want to exists. The magic of Print media is still spinning the world and naked eye has a special magic wand (no, not the Hitachi magic wand!!). Newspaper, Magazines, billboards, posters, brochures, direct mail whatever the approach is we can guarantee you that you would be delighted to see how our hard work and magic wand still keeping print media alive and glowing. Our service facilities and a dedicated work force enable us to provide the most cost effective solutions to our customers' requirements. Our extensive technical knowledge combined with our business expertise ensure rapid production and on time delivery to our valuable clients.
While we intend to soar into the future on the wings of the integrity and innovation that have carried us this far, our corporate philosophy and culture remain firmly rooted in the legacy of principles that have guided our journey to success.Brochures, Business cards, envelopes, Books, Annual reports, Leaflets, Posters, Danglers, Calendars, Diary, carry bag, letter heads, catalogues, newsletters, magazines, CD Covers
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Events and Exhibitions
We consider events and exhibitions as a very process oriented work, you miss one stage and you start tumbling. It requires a great team who has great experience and willingness to manage and plan. We happen to have special team who conceptualise, design, develop, execute and suggest new ground breaking methodologies. Whether it’s in-house corporate event or organizing a fairs/exhibitions for any domain or just about participating in any national/international event/expo; from stage to floor, from fabrication to design, from lights to sounds, from flowers to papers, from you to audience, from a moment to headlines - our team have all the expertise to give you mesmerizing result oriented experiences
Promotions, Road Shows, Van Promotions, Canopies Display, Fun Games, Music Launch, Film Promotion, Entertainment, Club Openings, Theme parties, Innovative Ideas, Trade Shows Exhibitions, Product Launches, Conferences, Dealers Meet, Business Meets, Corporate Events, Press Conferences, Showroom Opening, Ramp Show, Fashion Shows, Fairs & Carnivals, Public Events & Sponsorships, Birthday Celebrations, Decorations, Workshops
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Video commercials
Economics, volumes and legal restriction of video commercials tells only one story to us and that is – “it’s a big hit”.
Nowadays when Video commercials found many platforms other than TV only the smart agencies understand how to reach the equilibrium.
We would like to call ourselves as a company who finds video commercial, radio ads as one of the effective main stream to reach your mass consumers. Television advertising requires big bucks to bring in customers, making it critical for small businesses!! Well this has been the old story, nowadays with many other video/audio platforms available (youtube, vimeo, social networking sites…) and this gives one message that “This world has enough space for all of us – small or big Few interesting facts about commercials: Mikhail Gorbachev, the former Soviet President, starred in a Pizza Hut commercial. There is a limit of 12 minutes of commercials, per hour of television, in the United Kingdom Nescafe used the Muse’s “Feeling Good” in a commercial without permission. Muse sued them and gave the settlement money to charity. Toyota Altis ads featuring Brad Pitt were banned in Malaysia after the country’s deputy information minister ruled that Pitt’s handsome appearance may make Malaysian countrymen feel inferior. Advertisements used to be played after the movie, hence the name “trailer”. The Disney Channel doesn’t accept outside ads. The only commercials it airs are for its own shows and Disney products. -
X-T-L Promotions
The Art of Promotions…
It lets one flirt with his or her creativity to sell / advertise / Brand a product or service. And surprisingly, there exist a hypothetical line to differentiate between the kinds of marketing one indulges into.
We offer end to end promotion ways whether it’s ATL (Above the line) or BTL (Below the line) or TTL (Through the line). Whatever your need (XTL), and if you don’t know what way to approach our experts who is possessing years of experience in promotions will help to execute a successful journey.
Every time we come up with out-of-the-box ideas and infuse innovations into below-the-line marketing services such as logo design, direct mail, communicative newsletters, POPs, brochures, events & exhibitions, sales promotion, branding and other promotional materials that enhance brand awareness. Naked Eye also keeps experimenting in BTL creatives in line with modern technology and new age media at less cost.
Tip: Those touted successful are the usually ones who have struck an optimal balance between the two channels. Clearly a jack and masters of all trades at the same time!
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Social Media
Sometimes it’s only about hitting your numbers and sometimes it’s a way beyond than just numbers, leveraging brand to further causes that are important to your company and promotion. Whatever the cause we know how it can be influenced by the social media, for the social media and to the social media. It’s not about Social media 2.0 or 3.0, we have phenomenal approaches, which would meet your requisite objectives on social media.
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Digital Marketing
There are agencies claimed to be the pioneer in digital marketing or biggest in digital marketing, but we at ‘Naked Eye’ focuses on What than Who, our capability combined with the hunger of what’s next will keep your digital marketing on the forefront, through online advertising, mobile solutions and more.
Our experience and domain expertise : Finance, Insurance, Telecom, Automobiles, Real Estate, Travel, Logistics, E-Commerce, IT, FMCG and Education. -
Rural Marketing
Rural marketing would mean very significant in context to rural India where more than 80% population are residing in rural area or nearby cities. However rural marketing in broad spectrum very closely related to the term offsite marketing / off-lane marketing, which refer to a marketing where your sources and highstream marketing approaches/conventions can’t be justified to meet your objectives. And here we are, we have great capabilities and vast experiences (from big brands to minimalistic program) to perform rural marketing / offsite marketing…
On the other side Rural Markets throws unique challenges when it comes to marketing of products & services. Challenges such as inadequate distribution and logistics network, uneven infrastructure & communication facilities, inorganic demand, social and cultural challenges & for sure the correct media- mix.
Brand Visibility , Retail Merchandising , Haat & Mandi Activation , In-Shop Sales Programs , Fair & Mela Promotion , Street Plays , Road-shows , Van Operations , Public Health Programs , Sampling, Channel Development
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Radios Ads and Jingles
Khushiyon ka tyohar, yeh hai India ka tyohar – IPL How some jingles just change the way we think and feel about something!! At ones we can close our eyes but we have no doors to shut our ears, and when mystic, rhyming, mesmerizing and uplifting words get into our ears we find a direct connection to our heart and create a soft corner besides all the possible odds. And that’s the magic of Radio ads and Jingles which are still thriving the marketing world. Naked Eye has the proud privilege of exclusive writers who conceptualise original ideas which make deadly impact on the films when they are shown on the television or heard through FM. We have given this a special importance by keeping our in-house Recording studio and Editing facilities in Delhi with right kind of experts managing quality work. Corporate Films, Documentaries, Jingles and Radio Spots anything….
we can create the magic of words which would create a sound of success to you.
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Wedding Planning
Indian weddings are sacred religious and spiritual ties, and the ceremony tends to be elaborate, invoking God’s blessings.
Indian weddings are beautiful display of love, concern, commitment and emotion for both sides of the families to take care off alone and Naked Eye Advertising comes to your rescue.
We have skilled vendors to ensure that you will have a quality wedding with the paramount in service and style.
We will take care of all your wedding hassles from the Mangal Vadya to the playing of Shahenai to planning your Honeymoon destination and even more. -
